SOHJO Business Event
March 26-27, 2026 in Joensuu
- Shaping the Luminous Future

SOHJO 2026 is Eastern Finland’s biggest business event.
It unites startups, investors, innovation, technology, and creativity – to meet the future together.

SOHJO kicks off with side events across Joensuu throughout the week leading up to the main festival days. From networking meetups to creative sessions, these gatherings keep the coolest business festival atmosphere alive, turning the city into a vibrant hub of ideas, creativity and encounters.

The first SOHJO 2026 keynote speakers, partners and event program are about to drop. 

🔥 Black Week offer: –15% off the SOHJO 2026 event ticket!

Take advantage of the Black Week deal and get your two-day SOHJO 2026 event ticket with a 15% discount by 30 November 2025!

Ticket price: €99 (+ VAT 25.5%)
Black Week price: €84.15 (+ VAT 25.5%)
Use the promo code: SOHJOBLACKWEEK

SOHJO BLACK WEEK ticket includes:

• Access to the entire SOHJO program (March 26–27, 2026)

• Early access to the B2B matchmaking & networking platform – book meetings with the most interesting SOHJO attendees in advance

• Lunch on SOHJO Friday, March 27

• Non-stop coffee & tea throughout both event days